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HTML Title
Your title contains properly placed keywords
Meta tags
You use the meta description and keyword tags on every page
Keyword prominence, density, proximity, frequency
You use your keywords correctly within your pages
Content relevant and current
Your content is relevant and current within your pages
Keywords in the URL or file names
You name your files with keywords
ALT tags
You've got a way for search engines to recognize what's in your
images
Link popularity
You've addressed this increasingly important ranking factor
Themes
You've given your pages a consistent theme
Design
You've made your site fast, pleasant, clean and easy to navigate
No spam, frames, doorway or gateway pages
You've avoided tactics that search engines frown upon
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