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As in any business you need to set out what
you want to achieve with your web site. The web is a very big
market with a lot of players. The most successful companies
target a very specific niche market, and service it well.
Do you want to sell a product or service? Your
strategic marketing plan must define exactly what you are selling.
Remember, even if you are selling a product like software or
books about recipes, you are providing a service with the product.
If you sell software and provide support with the product, this
may limit the geographic area you target. For example, are you
able to provide support to customers in South America ? If you
are selling a service you will be servicing a regional market,
like the continental US, or the Southeast area.
What are the visitors you want looking for, and
how will you meet their needs? The web is a special kind of
marketplace, where information rather than marketing hype is
valued highly. You can establish your credibility and attract
more visitors if you provide information they find useful. For
example if you are selling real estate in the Raleigh-Durham
area, provide information or links to real estate price trends
in the area.
Your web site needs to be friendly to visitors.
The pages must be displayed correctly with all of the different
browsers you visitors may use. Pages with lots of graphics may
look cool, but if they take more than 15 seconds to be displayed
on a standard 56K modem, some of your visitors will give up
and depart before you get a chance to sell them anything.
The web is a very competitive marketplace, and
to be successful you need to outsmart your competition. Study
your competition, spot their strengths and weaknesses. How good
are their web sites? How high are their rankings in the search
engines? Look at their HTML code. Are they making full use of
meta tags, headings, alt tags? What is their search engine ranking?
Better Site Rank can perform all these analyses for you.
Please contact us to set up a free
consultation to discuss strategic online marketing for your
company
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